By Charm Hartland
Realty World Homes & Estates
When homeowners start thinking about selling, one of the first questions they ask is:
“What should I fix or upgrade before I put my home on the market?”
It’s a great question, because the right improvements can positively impact your sale price and marketability, while the wrong ones can cost a lot and deliver little return.
Let’s start with an important truth:
Home improvements are first for your enjoyment while living in the home.
If a move might be in your future, being strategic can protect your equity and maximize your return.
As a Realtor in Santa Clara County, I regularly guide sellers through this decision process. Not every upgrade is worth the investment, and some can actually reduce buyer appeal.
Here’s how to think about it.
The best return on investment comes from improvements that:
Appeal to the widest number of buyers
Make a home feel clean and move in ready
Modernize without over personalizing
Fit neighborhood expectations
ROI is about buyer perception, not just dollars spent.
One of the highest impact, lowest cost improvements.
Stick with:
Warm whites
Light neutrals
Soft, natural tones
These make spaces feel bigger, brighter, and more inviting.
First impressions matter.
Strong ROI updates include:
Fresh mulch and tidy landscaping
Trimmed trees and shrubs
A clean entryway
A freshly painted or updated front door
Buyers often form opinions before they even walk inside.
You don’t always need a full renovation.
High ROI updates:
Painted or refaced cabinets
New hardware
Updated lighting
Modern faucet
Fresh countertops if dated
A bright, functional kitchen sells homes.
Bathrooms influence buyer decisions more than many realize.
Smart updates:
New vanity, mirror, and lighting together
Updated fixtures
Fresh grout and caulking
Neutral, spa like colors
A cohesive update feels like a true upgrade.
Worn floors signal deferred maintenance.
Great investments:
Refinishing hardwood floors
Replacing heavily worn carpet
Consistent flooring in main living areas
Clean, cohesive flooring elevates the entire home.
Often the biggest ROI of all:
Professional cleaning
Decluttering
Light staging
Presentation matters more than perfection.
A full kitchen or bathroom gut remodel right before listing often disappoints.
Why?
You pay retail for the work
Buyers may not share your taste
You rarely recover full cost
A refresh usually beats a renovation.
Examples:
Bold paint colors
Statement wallpaper
Trendy tile patterns
Ultra modern finishes in traditional neighborhoods
The more specific your taste, the smaller your buyer pool.
Pools are lifestyle upgrades, not financial ones.
They can:
Limit buyer interest
Add maintenance concerns
Increase insurance costs
In some luxury segments they help, but they rarely return dollar for dollar value.
Turning garages into living space often hurts value.
Buyers want:
Parking
Storage
EV charging space
Losing a garage can be a deal breaker.
Beautiful landscaping is great, but:
Elaborate gardens
Specialty plants
Expensive hardscaping
These rarely return their cost.
Clean and tidy wins.
Luxury appliances are nice but:
Buyers expect them only in certain price points
Mid range often feels just as appealing
Technology becomes outdated quickly
You usually won’t recoup the premium.
Before investing in upgrades, it’s best to get local, market specific advice.
Every neighborhood is different.
Every price point is different.
Every home is different.
The smartest sellers improve strategically rather than emotionally.
In Santa Clara County, buyers often prioritize:
Location
Floor plan
Natural light
Overall condition
School districts
A well prepared home in a great location can outperform a heavily remodeled home in a weaker location.
If you’re thinking about selling and want guidance on where to invest and where not to, I’m happy to help you create a plan that protects your equity and positions your home for success.
A short consultation can save thousands in unnecessary upgrades. Reach out to me today and we can get started.
Charm Hartland
Realty World Homes & Estates
Charm@HartlandTeam.com
408-712-3932